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Writer's pictureElevaFinca

Team Expansion and Strategic Roles for Growth

Enhancing ElevaFinca’s Operations and Aroma Café & Miel Project

In the past few months, ElevaFinca has undergone strategic team changes to better support our ongoing projects and elevate the development of the Aroma Café & Miel (ACM) project in Honduras.


Aroma Café & Miel Dry Mill in Honduras

Key Leadership Appointment: Jaime Ortega


Jaime Ortega has been a strong member of ElevaFinca for years, with deep expertise in our operations and an understanding of Ecotierra’s broader structure. With the launch of the ACM project, a $9.2 million investment, we recognized that Jaime’s experience made him the ideal candidate for the role of General Project Manager.


Since stepping into this position, Jaime has already made a significant impact. The construction of the dry mill is advancing smoothly, and he’s building a strong team to ensure success. His familiarity with ElevaFinca’s operations guarantees seamless communication between ACM and ElevaFinca as we work toward shared goals.



Jaime Ortega general manager of Aroma Café & Miel

Meet Jaime Ortega: Leading with Vision and Collaboration


"My name is Jaime Ortega, and I'm excited to lead the 'Aroma Café y Miel' project in Honduras. Originally from Chiclayo, Peru, I bring years of experience in international business administration and the coffee and cocoa industries. My journey with ElevaFinca began as Operations Coordinator, where I worked closely with over 30 organizations in coffee production and export.


My goals are simple: enhance production processes, improve coffee quality, and strengthen relationships while driving sustainable and socially responsible development. I value collaboration, transparency, and fostering a positive work culture within ACM as we aim for new levels of success."


Supporting Roles at ACM and ElevaFinca


To fill Jaime’s previous role at ElevaFinca, we’ve promoted Lia Montalvo to Operations Coordinator. Lia has been a dedicated team member for 5 years and has seamlessly stepped into her new responsibilities, demonstrating strong leadership and operational skills.


Additionally, Nelson Zelaya Amador has transitioned from his role as Logistics and Commercial Coordinator at ElevaFinca to take on the same position under ACM. Both Jaime and Nelson are now based in Honduras, working closely to drive the project forward.


ElevaFinca team at work

New Team Members at ElevaFinca


We are pleased to welcome three new additions to the ElevaFinca team:

  • Iliana Peñalva - International Commercial and Logistics Manager

  • Juan Jesús Rimaycuna - Logistics and Traceability Assistant

  • Nancy Cabrera Cieza - Logistics and Traceability Assistant


These hires reflect our commitment to maintaining robust operations and offering the best sourcing services to our partners.


Looking Ahead: Honduras Coffee Offerings


We are proud of our internal growth strategy and remain committed to transparency. Our Honduras coffee offerings, developed in collaboration between ACM’s team and ours, are now available.


Our latest coffee offer is constantly updated here

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